Roswell equipment makers Andal and Balu Balasubramanian are feeding the foodie revolution now raging from coffee shops to craft breweries: an explosion of bean-to-bar dark chocolates. And their equipment empowers chocolate makers to control the process every step along the way, from the single origin, ethically traded cocoa bean to the final chocolate bar. […]
[vc_row][vc_column width=”1/2″][block_title style=”column_title” inner_style=”inline_border” title=”Beginner”][/block_title][vc_column_text]Ready, Aim, Fire! (BEGINNER) is a program is designed to help business owners better focus their marketing efforts and expenditures by accurately identifying their specific target customers and cost-effectively communicating to them through social media. KEY ELEMENTS OF TRAINING: How to identify target client Where to find market research Which […]
As small business owners, we are always looking for ways to get our product or message out in front of our target audience. It is hard work, with some hits and a lot of misses. But, sometimes you get a gift in the form of free promotion and you need to take advantage of […]
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Does you Facebook Page layout for desktop look different than it did before? In early August 2016, Facebook launched the new Facebook Page layout for desktops! Here are FIVE items to review for Page owners: Review your COVER IMAGE. You now no longer have to take into account the profile picture or other content overlay. […]
[vc_row][vc_column][vc_column_text]Pokemon GO is the new internet phenomenon that has taken the world by storm. While I was on vacation last week I downloaded the app to play with my 13-year-old daughter. I confess that I have never played a game on my smartphone before, so why now? I admit I was a little curious as […]
As of July 2016, Facebook announced the decline in your organic reach for business page. The main reason for that is because Facebook wants to show users what they want to see from their friends. Facebook has a great handle on what is important to you based on who and what you interact with most […]
A favorite of mine is the story of The Grasshopper and The Ant. If you do not recall, the premise of the fable is that the Grasshopper is enjoying the summer day, hopping, chirping and singing away when the Ant passes by, working away, storing food. The Grasshopper asks the Ant why it is working so hard when everything is so easy, foods plentiful, and states that the Ant should be enjoying the sunshine. The Ant replies that he is planning for the winter, by continuing to work when everything was going well. Of course, winter comes and the Ant is well prepared while the Grasshopper is out in the cold, starving. The moral of the story is: