Referral Marketing: 13 Habits of a Networking Super Star!
Referral marketing is the process of building new business through word of mouth. A recent Nielson study shows people are four times more likely to buy if referred by a friend. Business owners must be proactive and strategic in generating referrals, and they must become a skillful networker. Adopt these habits to become a Networking […]
Some Winning Considerations for Solo Medical Practitioners
This is the first in a series of exclusive articles for ‘e-News from MAG’ that will highlight ways for private practice physicians to improve their practice’s financial performance. Solo primary care practices in small markets face a number of daunting challenges when it comes to keeping their doors open in today’s environment. Managing three critical […]
The Grass is Always Greener
[vc_row][vc_column][vc_column_text]Atlas Turf International owner John Holmes figuratively fell into his job selling turf grasses in foreign countries. He worked at Highland Country Club in LaGrange when he was 15, deciding he wanted to be a golf course superintendent. John graduated from Lake City Community College with a degree in turf grass management and began work in […]
Pearce: Importance of Marketing Data
I recently read an article in The Wall Street Journal about declining attendance at major college football games by college students. It was in the July 17, 2015 edition of the paper and was titled “Just What Do Millennial Fans Want?” It could just as easily have been titled “The Importance of Marketing Data When […]
Gwinnett Office
Contact 2530 Sever Road, Suite 202Lawrenceville, GA 30043 Phone: (678) 985-6820Email: [email protected] DIRECTIONS Gwinnett Team Upcoming Training Thu 17 July July 17th @ 9:00 am Course Number: 0247-013 UGA Gwinnett Campus 2530 Sever Road NW Lawrenceville, GA 99.00 In this three-hour workshop, you will gain a clear understanding of accounting principles as they apply to […]
Sales for New Product Bloom with the SBDC’s Advice
Scot LaVelle owns a successful Dalton floor covering company, Niche Custom Flooring. Through the years, he has relied on experts at the University of Georgia Small Business Development Center to advise him on ways to shore up his finances, maximize his operations and stay profitable, even during the Great Recession. “We get so immersed in […]
ANALYZE THIS…Market Research Made Easy
One of the most important steps in starting a new business is conducting a thorough market analysis. This analysis will serve as a basis for a marketing plan and also should support your sales projections. Market analysis and research are critical to the success of any business venture, but it seems to offer one of […]
Your Price is the Lowest…Is That All You’ve Got?
You advertise that you have the lowest price in town…is that the best you have to offer? If price is the only thing that distinguishes your business from the competition, you may have a problem. If a competitor beats your price tomorrow, you have lost your uniqueness. What do you do? If you cut your […]
