Winning brands know the value they offer and the right audience for their products or services, and they create a clear, targeted marketing strategy. This webinar will walk you through the steps to clarify and define your brand value, and you will leave ready to create a winning strategy. In this webinar the speaker will walk you through the process of outlining your value proposition, understanding how you compare to competitors and determining the ideal target audience for your products or services. Brands with a unique value proposition outperform the competition.
Thursday, October 22, 2026
11:00 AM to 12:00 PM
This is a webinar. After registering, you’ll receive a separate email from our webinar platform with your unique access link.
Tom Jones is the area director at the UGA Small Business Development Center in Gainesville. Bringing more than 30 years of experience helping companies of all sizes grow and thrive in a variety of markets and conditions..
Tom has built and led marketing teams and has experience in branding, marketing communications, value proposition development, brand transitions, acquisitions, website optimization and digital marketing.
In addition to his corporate career, Tom served as an adjunct marketing professor at the University of North Georgia, where he taught MBA and undergraduate courses.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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