Setting your pricing is the most important decision you will make. Your prices create a value perception in your customers’ minds and will determine if you will be profitable. In this webinar you will learn the key factors that go into your pricing decisions, the factors that affect customers’ price sensitivity, and the how to calculate pricing that is right for your business. Many business owners don’t understand the true value they provide, and what customers are willing to pay for that value. After this class you will have a path to pricing that allows you to profitably compete and win.
Wednesday, October 14, 2026
11:00 AM to 12:00 PM
This is a webinar. After registering, you’ll receive a separate email from our webinar platform with your unique access link.
Tom Jones is the area director at the UGA Small Business Development Center in Gainesville. Bringing more than 30 years of experience helping companies of all sizes grow and thrive in a variety of markets and conditions..
Tom has built and led marketing teams and has experience in branding, marketing communications, value proposition development, brand transitions, acquisitions, website optimization and digital marketing.
In addition to his corporate career, Tom served as an adjunct marketing professor at the University of North Georgia, where he taught MBA and undergraduate courses.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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