While franchisors provide brand recognition, marketing resources, and approved promotional materials, franchisees play a critical role in attracting and retaining customers at the local level. This workshop explores the balance between franchise brand compliance and local marketing initiatives. Participants will learn practical strategies to build community connections, strengthen their digital presence, create engaging local content, leverage customer reviews, and deliver exceptional customer experiences that drive repeat business. Discover how to take ownership of your local marketing efforts while protecting and enhancing the franchise brand.
Friday, November 6, 2026
9:00 AM to 11:00 AM
Matthew Oleson is a Business Consultant at the UGA SBDC in Carrollton. Prior to joining the UGA SBDC, Matthew owned numerous businesses and was in sales. His entrepreneurial endeavors have included marketing, residential improvement, a fast casual food concept, and a food franchise. His sales careers have been in print and brand marketing and insurance. His years of sales and entrepreneurship extend over a decade with accumulated knowledge spanning several industries. He brings extensive experience in sales, training, brand development, print and promotional solutions, and business development to the organization.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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