Participants will learn how to identify the content their audience wants to see, organize ideas into repeatable content pillars, and develop a realistic posting plan that aligns with their business goals. The workshop also explores how to use AI to save time, spark content ideas, and streamline content creation—without sacrificing the personality, authenticity, and human connection that make a brand stand out.
By the end of the session, attendees will leave with a customized content blueprint and practical tools they can immediately implement to create more consistent, engaging, and strategic marketing throughout 2027.
Wednesday, December 9, 2026
6:00 PM to 7:30 PM
This is a webinar. After registering, you’ll receive a separate email from our webinar platform with your unique access link.
Megan Rivera joined the UGA Small Business Development Center in Rome as a business consultant in 2025, bringing over a decade of leadership in hospitality and eight years as a small business owner. She specializes in customer experience, marketing, branding, sales strategy, and business reinvention. Megan’s expertise in high-touch service and scalable growth supports entrepreneurs at every stage. As a retired military spouse, she has mentored others in launching businesses. In 2025, she was recognized by the Georgia Hotel & Lodging Association as a Sales and Marketing Champion for her contributions to the industry.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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