0859-001 AUG Marketing After Hours: SEO vs. GEO

Marketing After Hours: SEO vs. GEO

DATE
Tuesday, September 1st
COST
$ 29.00
FORMAT
Webinar
TOPIC
Marketing

ABOUT THIS PROGRAM

This webinar introduces GEO (Generative Engine Optimization)—the simple, modern way to make sure AI search tools actively recommend your business to local customers.

We will break down exactly how this new technology works and provide you with a step-by-step game plan you can start using right away. The way consumers find businesses has fundamentally changed. Instead of typing short keywords into a search bar and clicking through websites, they are holding full conversations with AI assistants to get instant recommendations. We will step away from the confusing tech jargon and simplify it to help business owners understand how to adapt their current marketing tactics and strategy so that when a customer asks AI for the "best options near me," your business is the top suggestion. 

Starts in 1 month!
business owner on computer

LEARN HOW TO:

  • Understand the Zero-Click Era and how generative AI is shifting consumer behavior
  • Help your business become an "AI-approved" entity
  • Optimize for the Bots (Without Losing the Humans) 
  • Implement a GEO action plan to optimize your business for this digital landscape

PROGRAM DETAILS

Tuesday, September 1, 2026
6:00 PM to 7:00 PM

Cost: $29.00
Webinar

This is a webinar. After registering, you’ll receive a separate email from our webinar platform with your unique access link.

Person typing on a keyboard at a desk while participating in a video conference on a laptop screen showing multiple participants in a grid layout, with a red gradient overlay on the left side

PROGRAM INSTRUCTORS

Rebecca Mixson, headshot

Rebecca Mixson

After becoming a dynamic and visionary business consultant, Rebecca now serves as Area Director for the UGA SBDC Augusta office. Since joining in 2014 as a Program Coordinator, she has advanced into leadership while building extensive experience across strategy, marketing, human resources, and staff development. Rebecca partners with both aspiring and established entrepreneurs to assess opportunities, guide strategic planning, and support sustainable growth. With a strong background in business, retail, and education, she delivers practical insights and actionable strategies that empower clients to achieve long-term success.

Shelby Carl, Program Coordinator II

Shelby Carl

Shelby Carl is the Program Coordinator for UGA SBDC in Augusta, and she is new to the team. Her role with the SBDC involves connecting small business owners with business consultants in the Augusta office. She also helps coordinate and facilitate CE programs. After getting two BA's, she spent a year in AmeriCorps. She went on to gain an MBA in Internet Marketing and opened her own online marketing business. The variety of projects she took on included commercials, billboards, traditional advertising, PPC marketing, social media marketing, SEM, email marketing and other forms of digital marketing. 

The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.

By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Hosting Center: UGA Small Business Development Center in Augusta
Contact Shelby Carl at scarl@georgiasbdc.org or call 706-650-5655

Let's stay in touch.

Get practical business insights, training opportunities and expert guidance delivered to your inbox.