Discover how artificial intelligence can become your secret weapon in building a stronger, more effective marketing strategy. Designed for small business owners, this engaging class will teach you how to use AI tools to create compelling website content, email campaigns, and ads, without the guesswork. You will learn how AI services can be leveraged throughout the marketing process, from understanding and segmenting your customers, to crafting thoughtful, targeted messages that truly resonate with your audience. The class will also cover how to build a consistent, stress-free social media calendar that strengthens your brand presence. You will also gain a clear understanding of the ethical considerations behind AI use, so you can market your business responsibly, transparently, and confidently in today’s digital landscape.
Wednesday, September 2, 2026
9:00 AM to 11:00 AM
We would like to thank Guardian Bank for their generous support of this program.
Drew Zoller has over 20 years of experience in market analysis, marketing strategy, and business consulting. He works with small businesses as a consultant with the UGA SBDC, helping clients with business planning, financial analysis, and go-to-market strategy.
His expertise spans digital marketing, customer and competitor research, and the application of AI to modern marketing strategy. Drew has worked across technology, consumer products, and industrial sectors, and holds two US patents - one licensed to a major promotional products company. He also served as a Peace Corps Volunteer in Mexico and holds experience in real estate investment and property management.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
