But what happens when you try to take that same success abroad and it falls flat?
Too often, businesses assume that translation alone equals globalization. In reality, international growth requires more than words—it takes understanding, adaptation, and connection.
In this workshop, global marketing author Wendy Pease, reveals how to translate your domestic marketing strategies into international success stories. Drawing on over 20 years of experience leading a language services company, Wendy blends captivating real-world examples with practical steps.
Friday, May 8, 2026
9:00 AM to 11:00 AM
Wendy (MacKenzie) Pease is a cultural wordsmith, speaker, and author who helps leaders bridge language gaps through expert translation, localization, and interpretation to build connection, clarity, and global impact.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
