0832-001 AUG Marketing After Hours: Holiday Content that Converts

Marketing After Hours: Holiday Content that Converts

DATE
Tuesday, July 7th
COST
$ 29.00
FORMAT
Webinar
TOPIC
Marketing

ABOUT THIS PROGRAM

Holiday marketing moves fast—are you ready?
In this session, you’ll learn how to create and collect content that captures attention and drives results during high-impact seasonal moments. We’ll cover what makes content visually appealing, how to plan and create engaging holiday-themed marketing, and the tools that make content creation easier and more consistent. You’ll also learn how to set clear goals for your campaigns, track performance metrics, and measure what’s actually working—from engagement to conversions. Whether you're preparing for major holidays, local events, or seasonal promotions, this class will help you market with intention and make the most of your busiest times of year.
Starts in 2 months!

LEARN HOW TO:

  • Identify what makes visually appealing, high-performing holiday content
  • Plan, create, and organize seasonal marketing content using simple tools and workflows
  • Set clear goals for holiday promotions and ad campaigns

PROGRAM DETAILS

Tuesday, July 7, 2026
6:00 PM to 7:00 PM

Cost: $29.00
Webinar

This is a webinar. Upon registration, you will receive your access link via email. 

Person typing on a keyboard at a desk while participating in a video conference on a laptop screen showing multiple participants in a grid layout, with a red gradient overlay on the left side

PROGRAM INSTRUCTORS

Rebecca Mixson, headshot

Rebecca Mixson

After becoming a dynamic and visionary business consultant, Rebecca now serves as Area Director for the UGA SBDC Augusta office. Since joining in 2014 as a Program Coordinator, she has advanced into leadership while building extensive experience across strategy, marketing, human resources, and staff development. Rebecca partners with both aspiring and established entrepreneurs to assess opportunities, guide strategic planning, and support sustainable growth. With a strong background in business, retail, and education, she delivers practical insights and actionable strategies that empower clients to achieve long-term success.

Shelby Carl, Program Coordinator II

Shelby Carl

Shelby Carl is the Program Coordinator for UGA SBDC in Augusta, and she is new to the team. Her role with the SBDC involves connecting small business owners with business consultants in the Augusta office. She also helps coordinate and facilitate CE programs. After getting two BA's, she spent a year in AmeriCorps. She went on to gain an MBA in Internet Marketing and opened her own online marketing business. The variety of projects she took on included commercials, billboards, traditional advertising, PPC marketing, social media marketing, SEM, email marketing and other forms of digital marketing. 

The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.

By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Hosting Center: UGA Small Business Development Center in Augusta
Contact Shelby Carl at [email protected] or call 706-650-5655