In this interactive workshop, a UGA SBDC instructor will explore how strong customer service practices can help businesses retain customers, strengthen their reputation, and improve long-term profitability.
Participants will learn what makes an award-winning customer service team, how to build a culture that prioritizes the customer experience, and practical techniques staff can apply during everyday interactions with customers.
Whether you are a business owner, manager, or frontline employee, this session will provide practical insights you can implement immediately to improve your customer experience.
Tuesday, June 9, 2026
9:30 AM to 11:30 AM
As the Area Director in Augusta, Rick brings over 33 years of business experience to the UGA SBDC. Prior to joining the SBDC, Rick spent more than 20 years as a Sonic Drive-In franchisee, developing the Augusta, GA market to 13 stores and over 500 employees. Rick brings extensive knowledge in franchise development along with significant experience in marketing, advertising, human resources and personnel management needed to grow from a one store operation to a mid-size business. With an MBA and a BBA alongside his background, Rick is a go-to person for any consultant or client in the SBDC.
Jonisa McBride brings over 15 years of leadership experience spanning corporate, nonprofit, and small business sectors. She has held key roles with Gulfstream Aerospace, American Heritage Girls and the Boy Scouts of America. In addition to her work with larger organizations, she has founded and operated several service-based businesses, gaining firsthand insight into operations, client service and sustainable growth. Her professional experience includes program development, team leadership, and organizational strategy. She works with entrepreneurs across industries, helping them navigate strategic planning, operations, and leadership development.
This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.
All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is funded through a cooperative agreement with the U.S. Small Business Administration. Click here to view our federal funding disclosure.
All SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is an accredited member of America’s SBDC.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
