More than competitive wages, it’s also about building an employer brand that people genuinely want to work for. You’ll learn the latest workforce trends and how technological advancements and generational differences shape today’s workplace. Gain the insight needed to differentiate between employer and consumer branding, and learn how a strong employer brand influences the entire employee lifecycle – from first impressions to long-term retention.
Wednesday, February 11, 2026
12:00 PM to 1:00 PM
This is a webinar. Upon registration, you will receive your access link via email.
Lisa Rackley is the area director of the UGA SBDC in Macon. She has worked with the SBDC since 2007 serving small business owners focusing on human resources. Before joining the SBDC, she worked in HR for a global manufacturing facility specializing in recruiting and project management. She has extensive experience working with employee benefits consulting firms. Lisa has a BS in human resources management from Florida State University and earned her MBA from Georgia College and State University. She is certified by the Society for Human Resource Management as a Senior Certified Professional.
This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.
All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is funded through a cooperative agreement with the U.S. Small Business Administration.
All SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is an accredited member of America’s SBDC.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
