This workshop is designed to give small businesses the skills and information they need to provide exceptional customer service and create long-lasting connections. When done right, service can be the most important, sustaining, and rewarding function for your customers and business.
Get ready for discussions and activities on building an award-winning services team and maintaining customer connections through better company tactics. A winning team of skilled, motivated employees ensures consistent, high-quality interactions that meet customer needs. When employees feel valued and prepared, they deliver excellent service and increase customer retention. Gear up for a session on successful customer service! Growth starts with strengthening customer relationships and empowering employees to create exceptional experiences.
Wednesday, February 25, 2026
8:30 AM to 12:30 PM
As the Area Director in Augusta, Rick brings over 33 years of business experience to the UGA SBDC. Prior to joining the SBDC, Rick spent more than 20 years as a Sonic Drive-In franchisee, developing the Augusta, GA market to 13 stores and over 500 employees. Rick brings extensive knowledge in franchise development along with significant experience in marketing, advertising, human resources and personnel management needed to grow from a one store operation to a mid-size business. With an MBA and a BBA alongside his background, Rick is a go-to person for any consultant or client in the SBDC.
This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.
All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is funded through a cooperative agreement with the U.S. Small Business Administration.
All SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is an accredited member of America’s SBDC.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
