Abuse, misinformation, and content overload mean most people don’t believe you online, or don’t hear you at all. So what options do business leaders have left? Nearbound marketing is a solution for building back credibility by investing where your audience already is. This is community-led marketing that can actually make a difference. In this one-hour session, you’ll learn why trust matters more than ever, how nearbound strategies differ from traditional marketing, and practical steps to collaborate with businesses in your area to amplify your reach and strengthen customer relationships.
Monday, September 14, 2026
10:00 AM to 11:00 AM
The more you learn, the more you save! Buy 3 or more Marketing Monday courses & receive 25% off your order!
This is a webinar. Upon registration, you will receive your access link via email.
Robert Carnes is a writer, author, and marketing professional. He works as the marketing manager at GreenMellen, a digital agency in Marietta. An Atlanta native, Robert is also the author of three books about storytelling, and his first novel will be published in fall 2025.
This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.
All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is funded through a cooperative agreement with the U.S. Small Business Administration. Click here to view our federal funding disclosure.
All SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is an accredited member of America’s SBDC.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
