This two-hour session is an overview designed for business owners who want to sharpen their financial acumen and make more informed, data-driven decisions. We’ll break down the key financial statements—income statement, balance sheet, and cash flow—and show you how to read between the lines to uncover trends, spot red flags, and identify opportunities for growth.
No accounting degree required—just a desire to better understand the financial story your business is telling. This is also a collaborative space to ask questions, share insights, and connect with fellow business leaders navigating similar challenges.
Friday, December 5, 2025
10:00 AM to 12:00 PM
This is a Zoom webinar. Upon registration, you will receive your Zoom link via email.
We would like to thank CSRA Business Lending for their generous support of this program.
Eric Frickey is a senior business consultant for UGA SBDC in Augusta and has been a valued member of the team for over 10 years. Previously, Eric's background involved licensing federally funded technologies to small businesses, securing patent protection, commercial marketing and negotiating patent and copyright licenses. With a strong depth of knowledge for business banking, Eric also has considerable experience with loan applications. He is the rockstar of the office when it comes to Quick Books and financial management. Eric has his BA in Finance, BS in Chemistry, and MBA in Management.
Shelby Carl is the Program Coordinator for UGA SBDC in Augusta, and she is new to the team. Her role with the SBDC involves connecting small business owners with business consultants in the Augusta office. She also helps coordinate and facilitate CE programs. After getting two BA's, she spent a year in AmeriCorps. She went on to gain an MBA in Internet Marketing and opened her own online marketing business. The variety of projects she took on included commercials, billboards, traditional advertising, PPC marketing, social media marketing, SEM, email marketing and other forms of digital marketing.
This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.
All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC in funded through a cooperative agreement with the U.S. Small Business Administration.
All SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is an accredited member of America’s SBDC.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
