This comprehensive class will equip you with the essential tools of strategic business planning, allowing you to cut through the noise and focus on what truly drives growth and profitability. We will begin by helping you establish a strong foundation and defining specific measurable business goals that resonate with your overarching vision. You'll then learn to critically analyze your business environment through effective market and customer analysis, prioritizing key findings to inform your next steps.
Building on this understanding, we'll guide you in developing a powerful strategic roadmap, identifying strategies that capitalize on your unique strengths while proactively addressing your weaknesses. Finally, you'll learn to translate these strategies into tangible action through a detailed implementation plan, complete with specific tasks, realistic timelines, and needed financial guideposts. This class is designed to transform your approach to business, moving you from reactive to proactive, and ensuring every effort is aligned with your ultimate success.
This course is part 3 of 5 of the South Fulton Business Accelerator program. Other courses in this series:
Module 1: Fund It and Run It: Your Roadmap to Smart Business Finances
Module 2: AI Powered Marketing for Small Business Success
Module 4: Service Starts Inside: Win Customer Loyalty
Module 5: Streamlining Operations for Success
Thursday, October 8, 2026
5:30 PM to 7:30 PM
Drew Zoller has over 20 years of experience in market analysis, marketing strategy, and business consulting. He works with small businesses as a consultant with the UGA SBDC, helping clients with business planning, financial analysis, and go-to-market strategy.
His expertise spans digital marketing, customer and competitor research, and the application of AI to modern marketing strategy. Drew has worked across technology, consumer products, and industrial sectors, and holds two US patents - one licensed to a major promotional products company. He also served as a Peace Corps Volunteer in Mexico and holds experience in real estate investment and property management.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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