Today's AI tools are helping businesses do just that. Both large marketing agencies and small business owners are leveraging the power of AI to brainstorm, plan, and craft marketing content in a fraction of the time it once took them. Learn best practices in utilizing AI to help define and refine target markets, develop buyer personas, create social media content, and craft SEO-friendly web pages.
Thursday, January 15, 2026
11:00 AM to 1:00 PM
Nema Etheridge is the area director of the UGA SBDC in Albany. Prior to joining the SBDC, she spent 15 years creating marketing content for small businesses. As a marketing director for a coffee company, she managed content creation for two e-commerce sites. She is well versed in content management, email marketing, search engine optimization, social media marketing, web-based advertising, and online brand management.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
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