Participants will explore key topics such as distinguishing between bank balance and cash flow, understanding the critical difference between revenue and profit, and using operational ratios to drive efficiency. The workshop dives into how to assess and manage cash effectively — helping business owners identify where the money is, and more importantly, how to use it strategically. Attendees will also learn where to allocate resources to maximize growth and stability, ensuring their business remains financially agile and well-positioned for success.
Tuesday, August 11, 2026
9:00 AM to 12:00 PM
Eric Frickey is a senior business consultant for UGA SBDC in Augusta and has been a valued member of the team for over 10 years. Previously, Eric's background involved licensing federally funded technologies to small businesses, securing patent protection, commercial marketing and negotiating patent and copyright licenses. With a strong depth of knowledge for business banking, Eric also has considerable experience with loan applications. He is the rockstar of the office when it comes to Quick Books and financial management. Eric has his BA in Finance, BS in Chemistry, and MBA in Management.
After becoming a dynamic and visionary business consultant, Rebecca now serves as Area Director for the UGA SBDC Augusta office. Since joining in 2014 as a Program Coordinator, she has advanced into leadership while building extensive experience across strategy, marketing, human resources, and staff development. Rebecca partners with both aspiring and established entrepreneurs to assess opportunities, guide strategic planning, and support sustainable growth. With a strong background in business, retail, and education, she delivers practical insights and actionable strategies that empower clients to achieve long-term success.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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