These forces have also transformed global commerce; now, trading products and services using technology or digital means is a reality. This change in the way of doing business is making trade more straightforward, safer, and more convenient for consumers/suppliers worldwide. This program will give an overview of these driving forces shaping global trade and introduces a concept that was born with these forces and the global trade landscape, which is known as digital trade. We will cover digital trade and its implications for SMEs in North America.

Monday, December 15, 2025
11:00 AM to 12:00 PM
This is a Zoom webinar. Upon registration, you will receive your Zoom link via email.

Mario Gonzalez, a Business Consultant with the UGA SBDC International Trade Center, has over 18 years of combined professional experience in information technology, telecommunications, project management and international trade/business. Over the last 10 years, he has been responsible for sales and marketing, P&L management, as well as customer acquisitions and development for a wide variety of industries across the Americas (banking, utilities, software, telco operators, higher education, retail and government). This includes work with SMEs and multinational corporations.

Laurent Kahl is an international trade consultant with the UGA Small Business Development Center. He has extensive private sector experience in the international trade field with over four decades working for both private and semi-government entities.
This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.
All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is funded through a cooperative agreement with the U.S. Small Business Administration.
All SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is an accredited member of America’s SBDC.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762