This program covers the fundamentals that you need to tell your story and connect with online audiences, from understanding your customers and mapping their buyers' journey to mastering social media platforms like Facebook, Instagram, and LinkedIn. You'll also learn how to design a website that is optimized for search engines and local audiences, along with other key strategies to build a powerful online presence.
• Set marketing goals that make sense for your business
• Understand what motivates your target customers
• Compare yourself to your competition online
• Identify which social media platforms are right for your business
• Post relevant content on Facebook, Instagram, and LinkedIn
• Optimize your website for visitors and search engines
• Get your business found on local internet searches
Friday, March 20, 2026
9:00 AM to 12:00 PM
Robbie helps small businesses navigate digital transformation, developing comprehensive marketing strategies and implementing cutting-edge AI solutions. Her expertise includes marketing, communications, brand and graphic design, process analysis, SEO, and AI. Through her training programs, Robbie equips entrepreneurs to compete in today's business landscape. She is a lead contributor to America's SBDC AI U, supported by Google.org, certifying consultants nationwide to help businesses implement AI. Robbie holds a dual certification as a Certified Digital Marketing Professional (CDMP) | AMA Professional Certified Marketer (PCM) from the Digital Marketing Institute and American Marketing Association, plus certificates in Instructional Design and Nonprofit Organization Management.
Nicole Jordan is the communication specialist in the state office at the UGA Small Business Development Center. Nicole specializes in graphic design, user-experience and user-interface.
Prior to joining the SBDC team, Nicole served in roles such as social media strategist, website coordinator and media coordinator. Nicole’s experience combined with her education positions her well to positively impact the UGA SBDC.
This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.
All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is funded through a cooperative agreement with the U.S. Small Business Administration.
All SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is an accredited member of America’s SBDC.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
