For new franchisors implementing services across multiple locations can be an expensive and time-consuming process.Crafting a business concept in advance can save operating capital and protect small business owners from making poor investments.
Despite economic changes, well-designed franchises with strong brand recognition and customer loyalty can produce stable and increasing revenue streams.This course will explore core values from local franchises, highlight the initial costs associated with the first year of business, and examine the qualities of great franchisees. Leave with a strategy to expand your brand!
Tuesday, August 19, 2025
1:00 PM to 2:00 PM
This is a webinar. Upon registration, you will receive your access link via email.Â
Joe McCord is a business consultant at the UGA SBDC in Dekalb with over 30 years of experience in executive positions in accounting, operations, corporate development and franchising. He served in a consulting capacity with emerging and established franchised brands in operations, development, finance, strategic planning, process improvement, relationship management, contract negotiations and site analysis. He also served as the managing partner for a 7-location franchise of a major quick-service restaurant concept. Joe has a BBA from the University of Georgia, an MBA from Georgia State University and is a veteran of the United States Air Force.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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