0316-004 KSU Your Guide to Small Business Storytelling

Your Guide to Small Business Storytelling

DATE
Monday, October 19th
COST
$ 29.00
FORMAT
Webinar
TOPIC
Marketing

ABOUT THIS PROGRAM

Storytelling is more than a business buzzword—it’s a practice that requires time and skill.

You know a good story when you hear one, but how do you use narratives to grow your company and fulfill your mission? Your audience needs what you offer—they just don’t realize it yet. 

In this Marketing Monday webinar, Your Guide to Small Business Storytelling, Robert Carnes, Author, Marketing Strategist and Communications Director for the Whitefield Academy explains how to shape a a clear narrative that invites your prospective and existing customers to listen and engage. Storytelling Marketing involves using a narrative to communicate a message so the consumer will be inspired to take action. Storytelling in marketing helps consumers to understand why they should care about your brand. Stop struggling with marketing and embrace a path toward better storytelling.

In partnership with:

Kennesaw State University Logo
Starts in 2 months!

LEARN HOW TO:

  • Identify the critical elements of an organizational story
  • Use tactics for listening to your audience for stories
  • Approach crafting  your business narratives
  • Sharing stories with an audience effectively

PROGRAM DETAILS

Monday, October 19, 2026
10:00 AM to 11:00 AM

Cost: $29.00
Webinar

This is a webinar. After registering, you’ll receive a separate email from our webinar platform with your unique access link.

Person typing on a keyboard at a desk while participating in a video conference on a laptop screen showing multiple participants in a grid layout, with a red gradient overlay on the left side

PROGRAM PARTNERS

After you register, you will receive a unique link to join the session to the email address provided during registration. Please be on the lookout for an email from training@georgiasbdc.org with your unique link. This link is specific to you and should not be shared. If you don’t see the email, be sure to check your spam or junk folder. For questions, please email carnold@georgiasbdc.org.

PROGRAM INSTRUCTORS

Robert Carnes Headshot

Robert Carnes

Robert Carnes is a writer, author, and marketing professional. He works as the marketing manager at GreenMellen, a digital agency in Marietta. An Atlanta native, Robert is also the author of three books about storytelling, and his first novel will be published in fall 2025.

The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.

By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Hosting Center: UGA Small Business Development Center at Kennesaw State University
Contact Carole Arnold at Kennesaw@georgiasbdc.org or call 470.578.6450

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