How to Connect Through Experience
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights
Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]
You just cannot buy advertising like this
As small business owners, we are always looking for ways to get our product or message out in front of our target audience. It is hard work, with some hits and a lot of misses. But, sometimes you get a gift in the form of free promotion and you need to take advantage of […]
Why Target Marketing is Important and How to Do It
At the University of Georgia Small Business Development Center (SBDC), we not only strive to help educate small business owners to ensure successful growth of their businesses, but we also value helping to provide students with “real world” industry-style experience while contributing to UGA’s goal of enhancing both undergraduate and graduate education. In fact, on average […]
Professional Website Analysis Available
Learn more about a professional website analysis conducted by our SBDC consultants at no cost! Call (706) 622-2006 for more information or email “I want to set up a web analysis” to [email protected].
Campaign Approach to Marketing Feeds Sales at Atlanta Pizzeria
Slice Pizzeria, tucked away on Poplar Street in downtown Atlanta, celebrated its tenth anniversary in November 2016. Its business partners Brian Agee and Karen Smiley moved from their first pizzeria in the West End to Georgia State University’s western boundary in 2006, hoping to serve more students, tourists and conventioneers. “It was a very slow […]
Increase Local Google Search Results in Four Easy Steps
What is Google My Business and why should you care? Google My Business is the most important building block for any businesses local marketing campaign. It is free, easy to set up and increases the likelihood of your business coming up in a search result organically. One of the most critical elements of Google being […]
2017 Entrepreneur Success Series
[vc_row][vc_column width=”1/2″][vc_column_text] April 27, 2017 Part I Starting A Business Find out if owning a business is right for you. We cover: Personal Traits of an Entrepreneur, Marketing Analysis, Legal and Insurance Considerations, Marketing for Your Business, Bookkeeping and Accounting Basics, Financial and Money Management, and Basics of Business Plan Preparation. May 4, 2017 Part […]