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The UGA SBDC Partners with Southeastern Universities to Bring Business Education Programs to Rural Communities with Support from SBA Grant  

Business Consultant Robbie Parks teaches UGA SBDC Digital Marketing Bootcamp in Carrollton, GA

The University of Georgia Small Business Development Center (UGA SBDC) has been awarded a $300,000 grant from the U.S. Small Business Administration (SBA) to bring the popular Digital Marketing Bootcamp program to more rural towns across Georgia, Alabama and Mississippi. In partnership with the Small Business Development Centers hosted by the University of Alabama and […]

Sound Startup Advice Leads to Rapid Growth for Canine Rehab Center

[vc_row][vc_column][vc_column_text]Georgia Bottoms is a licensed physical therapist. She treated people in acute care and skilled nursing facilities in Savannah before becoming the wound care coordinator at Memorial Health. However, her focus changed from people to their dogs after her pup, Ripken, needed extensive rehabilitation to recover from knee surgery. “The physical therapist in the clinic […]

Ready, Aim, Fire! Social Media Workshop

[vc_row][vc_column width=”1/2″][block_title style=”column_title” inner_style=”inline_border” title=”Beginner”][/block_title][vc_column_text]Ready, Aim, Fire! (BEGINNER) is a program is designed to help business owners better focus their marketing efforts and expenditures by accurately identifying their specific target customers and cost-effectively communicating to them through social media.   KEY ELEMENTS OF TRAINING: How to identify target client Where to find market research Which […]

How to Have the Most Success With LinkedIn

LinkedIn is unique among social media platforms and is the acknowledged leader for B2B marketing activities. LinkedIn’s member engagement has grown by 50% in the past year, and the number of members liking, commenting, and sharing content on the platform has actually doubled. The primary measure of your success on LinkedIn is engagement, defined as […]

User Experience in Marketing

In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]

How to Connect Through Experience

The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]

Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights

Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]