Sound Startup Advice Leads to Rapid Growth for Canine Rehab Center
[vc_row][vc_column][vc_column_text]Georgia Bottoms is a licensed physical therapist. She treated people in acute care and skilled nursing facilities in Savannah before becoming the wound care coordinator at Memorial Health. However, her focus changed from people to their dogs after her pup, Ripken, needed extensive rehabilitation to recover from knee surgery. “The physical therapist in the clinic […]
Ready, Aim, Fire! Social Media Workshop
[vc_row][vc_column width=”1/2″][block_title style=”column_title” inner_style=”inline_border” title=”Beginner”][/block_title][vc_column_text]Ready, Aim, Fire! (BEGINNER) is a program is designed to help business owners better focus their marketing efforts and expenditures by accurately identifying their specific target customers and cost-effectively communicating to them through social media. KEY ELEMENTS OF TRAINING: How to identify target client Where to find market research Which […]
How to Have the Most Success With LinkedIn
LinkedIn is unique among social media platforms and is the acknowledged leader for B2B marketing activities. LinkedIn’s member engagement has grown by 50% in the past year, and the number of members liking, commenting, and sharing content on the platform has actually doubled. The primary measure of your success on LinkedIn is engagement, defined as […]
User Experience in Marketing
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
How to Connect Through Experience
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights
Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]
You just cannot buy advertising like this
As small business owners, we are always looking for ways to get our product or message out in front of our target audience. It is hard work, with some hits and a lot of misses. But, sometimes you get a gift in the form of free promotion and you need to take advantage of […]
Why Target Marketing is Important and How to Do It
At the University of Georgia Small Business Development Center (SBDC), we not only strive to help educate small business owners to ensure successful growth of their businesses, but we also value helping to provide students with “real world” industry-style experience while contributing to UGA’s goal of enhancing both undergraduate and graduate education. In fact, on average […]