Sales for New Product Bloom with the SBDC’s Advice
Scot LaVelle owns a successful Dalton floor covering company, Niche Custom Flooring. Through the years, he has relied on experts at the University of Georgia Small Business Development Center to advise him on ways to shore up his finances, maximize his operations and stay profitable, even during the Great Recession. “We get so immersed in […]
ANALYZE THIS…Market Research Made Easy
One of the most important steps in starting a new business is conducting a thorough market analysis. This analysis will serve as a basis for a marketing plan and also should support your sales projections. Market analysis and research are critical to the success of any business venture, but it seems to offer one of […]
Your Price is the Lowest…Is That All You’ve Got?
You advertise that you have the lowest price in town…is that the best you have to offer? If price is the only thing that distinguishes your business from the competition, you may have a problem. If a competitor beats your price tomorrow, you have lost your uniqueness. What do you do? If you cut your […]
Marketing in a 2.0 World
It feels like marketing has been changing at the speed of light in the last couple of years. Technology has evolved and with it new tools have been developed that allow business owners to communicate better, faster and more intimately than ever with their target markets. This is a good thing for those who know […]
The New “Boomers”…Opportunity Knocks
Want to tap into a market whose buying power exceeded $860 billion in 2007 and should top $1.2 trillion in 2012 (Source: Selig Center for Economic Growth)? You can, but to do so you need to understand the U.S. Hispanic market. You need to know their wants and needs, what matters to them, and how […]
Can Entrepreneurs Delegate?
Oftentimes entrepreneurs are hesitant to delegate tasks to others in their organization even when they are overworked and less effective because they do not. This resistance may go hand in hand with the typical entrepreneurial personality. Traits like the inability to relinquish control, a sense of urgency, an analytical nature, and being results-oriented may explain […]
Decisions? Making the Right Choices!
The country singer George Jones has some lines in one of his songs that state that we are a product of the choices that we have made in our life. Just as individuals must make choices about their lives, so too must businesses make decisions about the operation of their enterprises. Each day business owners […]
Always Think Strategically
As a business owner in a sluggish economy, you may be facing a decline in sales, poor cash flow, aging accounts receivables, and dwindling profit margins. Tight financial times are causing most businesses some degree of pain, but this burden can play havoc on a small company. In adverse situations, there is a tendency to […]
