Marketing in a 2.0 World
It feels like marketing has been changing at the speed of light in the last couple of years. Technology has evolved and with it new tools have been developed that allow business owners to communicate better, faster and more intimately than ever with their target markets. This is a good thing for those who know […]
The New “Boomers”…Opportunity Knocks
Want to tap into a market whose buying power exceeded $860 billion in 2007 and should top $1.2 trillion in 2012 (Source: Selig Center for Economic Growth)? You can, but to do so you need to understand the U.S. Hispanic market. You need to know their wants and needs, what matters to them, and how […]
Can Entrepreneurs Delegate?
Oftentimes entrepreneurs are hesitant to delegate tasks to others in their organization even when they are overworked and less effective because they do not. This resistance may go hand in hand with the typical entrepreneurial personality. Traits like the inability to relinquish control, a sense of urgency, an analytical nature, and being results-oriented may explain […]
Decisions? Making the Right Choices!
The country singer George Jones has some lines in one of his songs that state that we are a product of the choices that we have made in our life. Just as individuals must make choices about their lives, so too must businesses make decisions about the operation of their enterprises. Each day business owners […]
Always Think Strategically
As a business owner in a sluggish economy, you may be facing a decline in sales, poor cash flow, aging accounts receivables, and dwindling profit margins. Tight financial times are causing most businesses some degree of pain, but this burden can play havoc on a small company. In adverse situations, there is a tendency to […]
Partnerships and PreNups: Gotta Work For That Happily Ever After
Remember how you felt when you first became engaged to be married? The whole world was beautiful. Your intended was wonderful. The future seemed so perfect – full of hope and promise. You were on cloud nine and ready to live that fairytale Happily Ever After life. However, we know that even in the best […]
Protecting, Valuing, and Licensing Intellectual Property
Not every idea is worth the time and money to protect. On the other hand, many inventors don’t achieve maximum value for good ideas. By understanding the invention process and business strategies associated with the commercialization of innovative products, inventors can save both time and money and get the maximum benefit from their innovation. Build […]
Your Credit is Your Character
When it comes time for you to borrow money to start or expand your business, remember that bankers are risk averse. Their main interest is getting their loan repaid in a timely fashion. Lenders assess the risk factors of the loan through their evaluation of the borrower, using the 5 C’s of credit: collateral, cash, […]
