The Entrepreneur with 1000 Faces: A Formula for Success
The entrepreneurial process can be mapped according to the same story formula that Hollywood uses in our favorite epic films. The formula comes from a model called the Hero’s Journey, which was developed by writer, professor, and mythologist Joseph Campbell. In his book, The Hero with a Thousand Faces, he analyzed thousands of stories, myths, […]
Targeting Your Customers
A lot of business owners feel that they have to market to the whole world – or at least their whole city/county/community. It scares them to consciously make a decision not to market to some segment (or segments) of their universe. As small business owners, we don’t have huge marketing budgets. So, it really is […]
Are you a Grasshopper or an Ant?
A favorite of mine is the story of The Grasshopper and The Ant. If you do not recall, the premise of the fable is that the Grasshopper is enjoying the summer day, hopping, chirping and singing away when the Ant passes by, working away, storing food. The Grasshopper asks the Ant why it is working so hard when everything is so easy, foods plentiful, and states that the Ant should be enjoying the sunshine. The Ant replies that he is planning for the winter, by continuing to work when everything was going well. Of course, winter comes and the Ant is well prepared while the Grasshopper is out in the cold, starving. The moral of the story is:
How to Work a Trade Show Like a Pro
[vc_row][vc_column][vc_column_text]Every business has some type of association and association’s host trade shows. My experience with trade shows has been that they are an opportunity to connect with people that you may have difficulty setting up an appointment with. Often, decision makers are attending the shows and have more time to meet one-on-one. If you plan to exhibit at […]
SBDC Recognized as a “Best Place to Work”
The UGA SBDC has been recognized by Georgia Trend Magazine as one of the 2016 “Best Places to Work in Georgia.” The SBDC program, part of the university’s Public Service and Outreach arm, has 17 locations across Georgia and provides business training and consulting to small business owners and prospective entrepreneurs. The evaluation process was managed by the Best Companies Group in Harrisburg, Pennsylvania and analyzes organizations based on criteria that includes employee’s views on leadership and planning, corporate culture and communications, role satisfaction, work environment, and overall engagement.
Target Market Expansion Puts Atlanta Rubber and Plastic Supplier in the Right Hands
Movies can transport a viewer into another world, if only temporarily. In 2009 Nelson Burke spotted some props in a Georgia-produced movie that transformed his business. By 2015 his new focus had led The Engineer Guy to more than $3 million in sales.
How to Build a Brand That Stands the Test of Time
When it comes time to develop a brand, many companies set their sights on attention rather than retention, but 64 percent of people say a shared sense of value is the main reason they’re loyal to a brand. On top of that, 48 percent of those same consumers say a positive first experience with a […]
Can I Export My Products …. and Where?
American companies make excellent products; they really do. And many of these products are sold all over the world, but some never leave the country. There are several reasons things can or cannot be exported, including their price, overseas demand, technical competitiveness, and sometimes a company’s own willingness or reluctance to undertake the export process.
