Joe McCord began with the UGA SBDC in May of 2023 and has over 30 years of experience in executive positions in accounting, operations, corporate development and franchising. 

Prior to joining UGA SBDC, he served in a consulting capacity with emerging and established franchised brands in operations, development, finance, strategic planning, process improvement, relationship management, contract negotiations and site analysis.  He also taught classes in franchise law, marketing for franchise candidates and how to interview and select franchisees. 

Before starting a consulting career, he assisted a turnaround project of a theme park which progressed from a substantial loss to a profitable park in one year’s time.  As his career progressed, he held positions in operations management and development with several national and regional franchisors.  He also served as the managing partner for a 7-location franchise of a major QSR concept. 

Joe McCord is a veteran of the United States Air Force.