You just cannot buy advertising like this
As small business owners, we are always looking for ways to get our product or message out in front of our target audience. It is hard work, with some hits and a lot of misses. But, sometimes you get a gift in the form of free promotion and you need to take advantage of […]
Professional Website Analysis Available
Learn more about a professional website analysis conducted by our SBDC consultants at no cost! Call (706) 622-2006 for more information or email “I want to set up a web analysis” to [email protected].
Small Business Owner’s Checklist for Year-End
[vc_row][vc_column][vc_column_text]As a Business Consultant with the UGA Small Business Development Center, I spend a lot of time with business owners looking ahead and planning how to implement improvements. So, with two months left in 2017, here are some thoughts for year-end planning and positioning yourself for 2018. Year-end taxes Get with (or at least […]
Campaign Approach to Marketing Feeds Sales at Atlanta Pizzeria
Slice Pizzeria, tucked away on Poplar Street in downtown Atlanta, celebrated its tenth anniversary in November 2016. Its business partners Brian Agee and Karen Smiley moved from their first pizzeria in the West End to Georgia State University’s western boundary in 2006, hoping to serve more students, tourists and conventioneers. “It was a very slow […]
Turn Your Marketing Inside Out
If this was 1970 and you were looking to drive new sales of your product or service, you’d likely start by sitting down in your wood paneled conference room with the chain smoking marketing team. Your discussion would center on what billboards, magazine ads, newspaper ads, and radio spots to purchase to get your message […]
Increase Local Google Search Results in Four Easy Steps
What is Google My Business and why should you care? Google My Business is the most important building block for any businesses local marketing campaign. It is free, easy to set up and increases the likelihood of your business coming up in a search result organically. One of the most critical elements of Google being […]
Networking and Lead Generation in Today’s Digital World
I often talk to small business owners about the importance of networking for lead generation. And often times, I am met with resistance as the business owner recalls the countless networking events he has attended, that were not enjoyable, and from which no new doors were opened. The reason for this is his networking activities […]
How can Small Business thrive in a Big Data World?
During the recent National Retail Federation Conference in New York City businesses both large and small were focusing on how to make big data translate into increased profits. Trend lines are clear. Businesses with systems in place to identify and implement marketing plans from key data sources will see sales increase by an average of […]
