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Customer Service for the Holidays

It’s that time again. The most wonderful time of the year. With kids jingle belling (and cash registers too hopefully) and everyone telling you be of good cheer- just like the famous song. And within all of that – your customers are busy searching for the best deals, the greatest gadgets, and the hottest new […]

How to Have the Most Success With LinkedIn

LinkedIn is unique among social media platforms and is the acknowledged leader for B2B marketing activities. LinkedIn’s member engagement has grown by 50% in the past year, and the number of members liking, commenting, and sharing content on the platform has actually doubled. The primary measure of your success on LinkedIn is engagement, defined as […]

How a Smiley Face in the Right Place Can Improve Audience Engagement

Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in […]

User Experience in Management

In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]

User Experience in Marketing

In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]

How to Connect Through Experience

The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]

Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights

Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]

Strengthening Rural Businesses

[vc_row][vc_column][vc_column_text]A supplemental grant from the U.S. Small Business Administration is helping rural Georgia businesses improve their digital marketing tactics which should translate to growth in sales. The University of Georgia SBDC delivered its Digital Marketing Bootcamp this spring in Vidalia, Griffin, and Milledgeville. A fourth Bootcamp will be held in Americus in August. The locations […]