Importance of Professional Development
Improve your business success by making time for professional development! Often business people get so caught up in the day to day that they do not make the time, nor do they see the value, of taking the time to attend professional development programs that can help them manage and grow their business. Below are […]
Enhancing Your Brand
Your brand is what your company stands for in the mind of the customer. Many people believe branding is nothing more than a fancy logo. While this helps people notice you, your brand is so much more than that. Your brand is how your company is perceived overall in the marketplace. That’s why it is […]
Finding the Right Ingredients
Chef Doug Turbush has garnered more than 15 years of experience and rave reviews in the restaurant industry. But the kitchen wasn’t his end goal when he began earning a degree in hotel management. “I’d been working in restaurants since I was 15, and there was no order or discipline. It was complete chaos,” he […]
Digital Marketing Boot Camp – Alpharetta
The University of Georgia Small Business Development Center (UGA SBDC) Digital Marketing Boot Camp is designed specifically for small business owners who want to learn how to integrate technology and marketing in the digital space to increase profits and gain customers. For just $49, you get a full day of interactive sessions and networking lunch. […]
Can You Raise Money through Crowdfunding?
Although there have been many successes, there is a lot of misunderstanding out there about how crowdfunding may help small businesses. If you are considering crowdfunding, here are some ways to improve your chance of success. See a CPA and attorney Crowdfunding is not free money. The crowd typically gets a “perk” for their contributions. […]
Know Your Numbers
I recently met with a client in the specialty food business. The company, in short time, gained product placement throughout the southeast in one of the largest grocers in the United States. However, her company is operating at a loss, and to make matters worse, her cash balance is dropping faster than her operating losses. […]
Versatile Mold and Design
Strategic Planning Expands Markets for Rutledge Mold and Tooling Manufacturer Inventiveness and responsiveness have long been trademarks of the Heusser family business, Versatile Mold and Design. But like many small businesses, this Rutledge mold and tooling manufacturer’s management – led by siblings Bob, Tim, Frank and Suzanne Brown – was so busy working in the […]
How to Successfully Post on Facebook
Everyone knows how to post to Facebook, but not everyone knows how to SUCCESSFULLY post to Facebook. When scrolling through my timeline, I often see terrible posts by marketers who get lazy. They share an article and just include the link. No description or even custom image. This is a “no-no.” Facebook surveyed users and […]
