2016 OmniChannel Marketing Carrollton
“An omnichannel approach puts the customer, not corporate silos, at the center of the strategy. It acknowledges that mobile and social have enabled customers to not only quickly switch between channels but actually use channels simultaneously.” – Stacy Swartz, Rutgers Business School This new approach to marketing focuses on total customer emersion and experience. It […]
UGA SBDC Acquires Access to Powerful Industry Data
The University of Georgia SBDC recently acquired access to data from the largest provider of industry information in the U.S. known as IBISWorld. With over 40 years of experience, IBISWorld has constructed economic, demographic, and government data into 700+ industry reports and profiles. Each report is updated at least annually so that the most current facts and figures are included. The UGA […]
Happy 231st Birthday, UGA!
[vc_row][vc_column][vc_video link=”https://www.youtube.com/watch?v=C7y955alvWY”][vc_column_text]It was 231 years ago this week — Jan. 27, 1785, to be precise — that the members of the Georgia General Assembly established the University of Georgia as the first public land-grant university. That’s why we celebrate Founders Week (check out all the events). Yes, you probably know the year, and know that […]
Market Research Eases Expansion for Midtown Atlanta Industrial Firm
Dhiren Patel is a seasoned business owner. An electrical engineer who started his career in the innovative AT&T Bell Labs, his first solo venture was AmTech Electronics India Limited, which he launched in India in 1991. When he decided to expand into the U.S. market, he and his family moved to Atlanta and opened an […]
Allow Us to (Re)Introduce Ourselves
As the year starts anew, we thought it would be a good time to introduce ourselves to our many recent subscribers who have asked to receive our newsletter. Our faithful friends and supporters may also learn something new about us, as we are always adding to our skill sets in order to help grow Georgia’s innovative small businesses. Humble Beginnings The Small Business Development Center (SBDC) […]
Number 1 Way to Lose Readers In Record Time
So you’ve followed our lead, done your research, made notes on our tips and tricks, and written a well-crafted article for your newsletter. DON’T HIT SEND JUST YET. There’s one more critical step. Neglecting this step is a surefire way to lose readers — and your reputation. Proofread. Then proofread again. Then ask someone else to […]
Foreign Receivables Insurance: A Tool to Grow Your Business
If you have a business that sells product or service internationally, or if you are considering selling your product or service to foreign buyers, you may want to consider using receivables insurance as a way to grow your business and mitigate risks commonly associated with international sales. If you are selling internationally, the least risky […]
How Running A Small Business is Like Coaching a Football Team
It may not be something that often crosses your mind, but football coaches and small business owners have a lot in common. Both professions require leadership, dedication, commitment and a strong work ethic in order to succeed. Just like football coaches, as a small business owner, you must take on many roles to ensure everybody […]
