How to Get Better Email Open Rates
Just like social media, you have to be almost a word-smith with email too. Many complain that their open rates have plummeted, their emails get marked as spam, or their contacts are unsubscribing and “they’re losing them forever.” Everything from subjects lines, colors, boring content, to images, can all play a role in whether someone […]
Importing/Exporting from Colombia
The SBDC and ProColombia is presenting this introductory workshop on Importing and Exporting. Learn how ProColombia can assist the sourcing needs of small businesses when importing and exporting from Colombia.
Adding Employees in the Medical Field
Owners of growing medical practices often ask if they can afford to hire a new provider or bring their medical billing in-house. We have developed tools to determine the cost of adding medical practice employees. Clients are often shocked at the calculations. Our tools examine one-time upfront costs such as recruiting, credentialing and legal fees, […]
5 Things to Consider Before Using an Image From Google
We’ve all heard the old saying, “a picture is worth a thousand words,” but when that picture is protected by copyright, the picture could be worth $25,000 instead. As the popularity of social media grows, so does the amount of content that circulates through our news feed. Users can post or share their own or anyone […]
It’s Not The What, But The Why
The age of the infomercial seems to be at a close. Current trends are showing consumers are looking for authenticity and vulnerability from the business with which they shop. This need or desire for authenticity or “realism” is evident with the vast amount of reality television shows such as The Bachelor, Real Housewives of Beverly […]
Dreaming Cow
Expansion Financing Essential for Rapidly Growing Thomasville Producer Kyle and Janelle Wehner started Dreaming Cow in 2009 to test whether their yogurt concept could be built into a national brand. Using an all-natural recipe derived from the South Island of Janelle’s native New Zealand, they make Dreaming Cow yogurt on Kyle’s parents’ Thomasville farm. Kyle […]
The Financials – Friend or Foe?
Daily at the SBDC (Small Business Development Center) we have the privilege of working with entrepreneurs from a broad range of industries. Although the industries may vary, many of the challenges entrepreneurs face are common, no matter what the industry. One such challenge we often see relates to numbers and financial statements. When it comes […]
High Deductible Plans
High-deductible insurance plans pose new challenges for medical practices. The end result is that patient collections are shifting from third-party insurers to medical practices. This added collection burden spawns other obligations that medical practices might not want to tackle, but in the end will have to face: Patient Education Most people with high-deductible plans […]