User Experience in Marketing
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
How to Connect Through Experience
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
Planning Ahead for Disasters
Hurricane season started on June 1. Now would be a good time to think about your business continuity plans and how well they will keep your company up and running through interruptions of any kind: natural disasters, power failures, IT system crashes, supply chain problems, loss of key employee(s), and more. The SBA recently […]
2018 Business Plan Essentials – July
Growing a business? Starting a business? What is your plan? So many questions with answers available for you at the next Business Plan Essentials class. Join us for an evening session in June and move forward strategically with your business. Succession planning for business owners included to wrap up the class. Where: (Note our new […]
2018 Innovation of the Year Award
At the University of Georgia Small Business Development Center, we offer a number of business training programs throughout the year. In 2017, we offered 229 programs throughout the state of Georgia, to be exact. And although we’ve delivered many standout programs, each year at our Annual Awards Banquet, the UGA SBDC names a limited number […]
Women’s Business Expo – Athens
[vc_row][vc_column width=”2/3″][block_title style=”column_title” inner_style=”inline_border” title=”Description”][/block_title][vc_column_text]Professional Women Learning . . . Connecting . . . Growing . . . Succeeding![/vc_column_text][vc_video link=”https://youtu.be/MR-JS910nk0″ el_aspect=”43″ align=”center”][vc_column_text]A regional favorite is back for its 8th year, just in time to celebrate National Women’s Small Business Month. The UGA SBDC Women’s Business Expo provides the perfect forum for businesswomen to network, share […]
Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights
Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]
Financial Future Secure for Ellijay Family Orchard
Ellijay farmer John Reece can see the house he grew up in from the Apple House at his Ellijay business, BJ Reece Orchards. John and his wife Rachel have grown the business his father started with 30 acres into a popular 130-acre agribusiness attraction known for its “world-famous” fried apple pies, so named by their […]
