Today's AI tools are helping businesses do just that. Both large marketing agencies and small business owners are leveraging the power of AI to brainstorm, plan, and craft marketing content in a fraction of the time it once took them. Learn best practices in utilizing AI to help define and refine target markets, develop buyer personas, create social media content, and craft SEO-friendly web pages.
Thursday, September 17, 2026
9:00 AM to 11:00 AM
We would like to thank the Harris County Development Authority and Georgia Power for their generous support of this program.
Nema Etheridge is the area director of the UGA SBDC in Albany. Prior to joining the SBDC, she spent 15 years creating marketing content for small businesses. As a marketing director for a coffee company, she managed content creation for two e-commerce sites. She is well versed in content management, email marketing, search engine optimization, social media marketing, web-based advertising, and online brand management.
Phil Wise is the Area Director for the UGA SBDC in Columbus. He brings over 35 years of executive leadership experience and extensive experience in the areas of strategic growth, revenue enhancement and cost containment, customer service excellence, mergers/acquisitions, and greenfield management. Prior to joining the SBDC, Phil served as COO of a car wash company and was part of the management team that launched the express wash concept. He also served as president and CFO of a respected regional restaurant group. Phil has a BBA in Finance from University of Georgia and an MBA from Columbus State University.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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