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0853-001 CSU From Marketing to Momentum

From Marketing to Momentum

DATE
Wednesday, August 19th
COST
$ 39.00
FORMAT
In Person
TOPIC
Marketing

ABOUT THIS PROGRAM

Build customer value that drives real growth.
Marketing isn’t about selling products—it’s about creating customer value people can’t ignore. This interactive course focuses on Marketing and Building Customer Value, equipping you with the tools to attract, engage, and retain the right customers. Through a high-impact 2-hour workshop featuring expert insights and roundtable discussions, you’ll explore how successful brands go beyond transactions to build lasting relationships. Learn how to apply the 4 Ps of Marketing, develop strong value propositions, and use customer segmentation to target the right audiences. Discover how branding and storytelling create emotional connections, while understanding how customer needs, satisfaction, and loyalty drive long-term growth. Whether you're refining your strategy or starting fresh, this course will help you turn marketing into a powerful engine for growth through customer value creation.
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In partnership with:

Clayton State University Logo
Starts in 2 months!

LEARN HOW TO:

  • Explain core marketing concepts and distinguish between selling and creating customer value.
  • Develop targeted marketing strategies using customer segmentation and the 4 Ps.
  • Craft compelling value propositions and brand stories that build emotional connections and differentiate offerings.
  • Evaluate marketing effectiveness using key metrics while strengthening customer satisfaction, loyalty, and long-term value (CLV).

PROGRAM DETAILS

Wednesday, August 19, 2026
10:00 AM to 12:00 PM

Cost: $39.00
Arbor Hall Innovation Center at CSU
5823 Trammell Road
Morrow, GA
30260
Register Now

PROGRAM INSTRUCTORS

Richard Schnitker headshot

Richard Schnitker

 

Dr. Richard Schnitker, business consultant, is an experienced business consultant with 42+ years in security and contract management for commercial and government sectors. He is also a certified behavioral consultant (DiSC) and prior business franchise owner who specializes in leadership, coaching, education, business development, team development, transformation and change management. Richard has a proven track record as a program manager, adept at risk mitigation and compliance. A dynamic educator specializing in business concepts and hospitality services and served as executive director/CEO of a 501(c)(3) organization, driving mission-driven impact and organizational growth through strategic leadership.

The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.

By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Hosting Center: UGA Small Business Development Center at Clayton State University
Contact Chelsea Howell at chowell@georgiasbdc.org or 678-466-5100

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