0770-001 KSU Marketing Monday: How To Use Technology To Acquire + Nurture Customers

Marketing Monday: How To Use Technology To Acquire + Nurture Customers

DATE
Monday, August 17th
COST
$ 29.00
FORMAT
Webinar
TOPIC
Marketing

ABOUT THIS PROGRAM

Want to grow your customer base and build stronger relationships with leads?

This webinar is designed for small business owners who want to harness the power of technology to attract, engage, and retain customers—without needing a tech background. We'll explore easy ways to capture information via your website and other digital channels, along with options for nurturing leads and growing relationships using technology platforms built for small businesses.

Whether you're just starting out or looking to improve your current systems, this session will give you practical tools and strategies to make technology work for your business.

In partnership with:

Starts in 5 months!

LEARN HOW TO:

  • Capture customer data through your website and digital channels including forms, landing pages, and lead magnets that convert visitors into contacts.
  • Segment and organize your leads for better engagement and utilize CRM basics and how to tailor your messaging to different customer groups.
  • Automate follow-ups and nurture campaigns including email marketing and other platforms to stay top-of-mind and build trust over time.
  • Identify affordable tech platforms and tools built that help you manage customer relationships without breaking the bank.

PROGRAM DETAILS

Monday, August 17, 2026
10:00 AM to 11:00 AM

Cost: $29.00

The more you learn, the more you save! Buy 3 or more Marketing Monday courses & receive 25% off your order! 

Webinar

This is a webinar. Upon registration, you will receive your access link via email. 

PROGRAM INSTRUCTORS

Laura Thompson

Laura Thompson is a marketer who specializes in customer experience-focused strategy with an emphasis on digital communications. Her personal mission is to fuse her passion for marketing with a pursuit of purpose in terms of giving back on both a personal and professional level. Laura's background is heavily rooted in the digital advertising agency world with an emphasis on strategic planning and program planning. She has worked with a range of clients, from small business to Fortune 500 brands as well as B2C and B2B programs. Previously she served as President of the Atlanta chapter of the American Marketing Association.

This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.

All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Hosting Center: UGA Small Business Development Center at Kennesaw State University
Contact Carole Arnold at [email protected] or call 470.578.6450