Discover how artificial intelligence can become your secret weapon in building a stronger, more effective marketing strategy. Designed for small business owners, this engaging class will teach you how to use AI tools to create compelling website content, email campaigns, and ads, without the guesswork. You will learn how AI services can be leveraged throughout the marketing process, from understanding and segmenting your customers, to crafting thoughtful, targeted messages that truly resonate with your audience. The class will also cover how to build a consistent, stress-free social media calendar that strengthens your brand presence. You will also gain a clear understanding of the ethical considerations behind AI use, so you can market your business responsibly, transparently, and confidently in today’s digital landscape.
This course is part of the South Fulton Means Business Accelerator program. Other courses in the this program include:
The South Fulton Means Business Accelerator is a series of classes delivered over 4 months. Participants in this Fall 2025 cohort who attend at least 3 sessions will be recognized by the City of South Fulton at its Annual Impact Awards.
Thursday, September 11, 2025
5:30 PM to 7:30 PM
Drew Zoller is a business consultant at the UGA SBDC at Georgia State University. He has over 20 years of experience in market and competitive analysis, marketing, and strategy. His background includes consulting and working in-house with small and large companies to improve business growth through benchmarking, financial analysis, and development of go-to-market strategies. Drew also has expertise in marketing automation systems, digital and content marketing, and conducting customer and competitor research. His experience spans numerous industries including technology, consumer products, industrial materials, and advertising.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is an accredited member of America’s SBDC.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
