EssenceTree scales holistic beauty brand with support from UGA SBDC

A person wearing a light-colored blazer stands outdoors beside a white brick wall featuring the EssenceTree logo. Trees and a large stone building are visible in the background.

After leaving corporate America to pursue a passion for wellness, Charmaine Gibbs-West built EssenceTree into a nationally distributed beauty and wellness brand. With support from the UGA SBDC, the company expanded into approximately 400 Walmart stores and continues to reach new markets.

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