Southern Savvy Med Spa grows from startup dream to regional success with UGA SBDC support

Southern Savvy Med Spa team members pose together in a spa reception area, wearing black branded uniforms and seated and standing in front of a floral-patterned wall with retail product displays.

Turning a vision into a sustainable, growing business takes more than passion. It takes planning, strategy, and the right support. When Southern Savvy Med Spa founders Britney Exum and Kristie Parrish prepared to launch the first medical spa in Colquitt County, they partnered with the UGA SBDC to navigate business planning, financial management, hiring, and expansion. Today, Southern Savvy operates two locations, employs 13 people, and serves clients throughout southwest Georgia.

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