The key is to leverage AI to augment your brand, not replace it. This class gets you back in the driver's seat, equipping you with practical strategies to create content that feels genuine, purposeful, and aligned with your brand. Workshop participants will explore how to balance efficiency with originality, using AI as a tool to enhance creativity, not overshadow it. You'll leave with a clearer voice, stronger messaging, and actionable techniques to produce content that resonates with your audience and builds lasting connection.
Wednesday, September 9, 2026
9:00 AM to 11:00 AM
We would like to thank Guardian Bank for their generous support of this program.
Nema Etheridge is the area director of the UGA SBDC in Albany. Prior to joining the SBDC, she spent 15 years creating marketing content for small businesses. As a marketing director for a coffee company, she managed content creation for two e-commerce sites. She is well versed in content management, email marketing, search engine optimization, social media marketing, web-based advertising, and online brand management.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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