develop a systematic networking plan to engage "upstream" providers and professional associations, ensuring a consistent stream of high-value patient acquisitions.
be ready to deploy targeted SEO and community-focused digital marketing tactics that increase brand visibility and lower the cost of new patient acquisitions.
evaluate the financial trade-offs between leasing and buying, and apply expert "insider" negotiation tactics specifically available to medical professionals to secure premium terms.
Tuesday, March 10, 2026
6:00 PM to 8:30 PM
John Stowell, a Business Consultant at the UGA SBDC in Gwinnett, is a twenty plus year brand marketer and has launched multiple brands and products. He spent 15 years with Coca-Cola in brand and new product marketing, launching the Gold Peak Iced Tea brand from scratch (now $1 Billion in revenue) and earned a digital marketing certificate from the American Marketing Association. John earned his MBA from UNC Chapel Hill and DBA from Georgia State University.
Todd Anduze is the Area Director for the UGA SBDC in Gwinnett. He served in the United States Navy during the Desert Storm campaign as a Plane Captain for the A-6 Intruder. After service, he spent 4 years as a warehouse manager for WAWD-EAP and 12 years in management at Lafarge North America. He then transitioned to accounting with Jack F. Gamel, CPA, which equipped him with financial expertise to offer tax services and financial advice. Todd’s diverse background in military, retail, manufacturing, and accounting uniquely positions him to serve and advocate for UGA SBDC clients.
The UGA Small Business Development Center is a Public Service and Outreach unit of the University of Georgia. This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. Our federal funding disclosure can be found at www.georgiasbdc.org.
By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations. All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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