0790-002 ATH Profit First Introduction – Master Your Cash Flow

Profit First Introduction - Master Your Cash Flow

DATE
Wednesday, March 25th
COST
$ 29.00
FORMAT
Webinar
TOPIC
24

ABOUT THIS PROGRAM

Many businesses struggle with managing cash flow using traditional accounting reports, which are often backward-looking and based on accrual methods.
This webinar introduces the Profit First cash flow approach, a practical framework designed to align cash management with how business owners naturally make financial decisions. Rather than relying solely on balance sheets and income statements, this method focuses on real-time cash availability to help cover essential expenses such as rent, insurance, vendors, and payroll. By adopting a structured, percentage-based “waterfall” system for allocating funds, business owners can gain greater control over cash flow and avoid the cycle of operating from payment to payment.
Starts in 2 months!
Faucet with $100 bills flowing out.

LEARN HOW TO:

•    Break the check-to-check panic cycle.
•    Take owner quarterly profit distributions starting at the end of this quarter.
•    Build a financially sustainable business using our real human habits.
•    Use "Bank Balance Accounting" to confidentially make smarter, quicker decisions with bank accounts established for the money’s future purpose.

PROGRAM DETAILS

Wednesday, March 25, 2026
11:00 AM to 12:00 PM

Cost: $29.00
Webinar

This is a webinar. Upon registration, you will receive your access link via email. 

PROGRAM INSTRUCTORS

Madeline Rosa Velez

Madeline is a business consultant with the Athens office. She possesses over 20 years’ experience mentoring and serving others, with a dynamic background in financial management, insurance, banking, compliance, real estate, debt management, housing/credit counseling and business acumen. She is driven by her passion for the community and a genuine desire to build and mentor individuals, families, young and mature small businesses.

Originally from Puerto Rico, Madeline is fully bilingual in Spanish and English.

Denise Grove

Denise is a Certified Public Accountant (CPA), Chartered Global Management Accountant (CGMA) and an Advanced Certified Profit First Professional specializing in financial performance and cash flow management. She is a frequent speaker working toward her life legacy goal of improving others' financial intelligence.  A business founder, owner, and entrepreneur, Denise shares practical advice on business, personal and philanthropic improvements offering down-to-earth explanations with emphasis on consequences and sustainability. A seasoned Profit First Professionals coach, she frequently speaks on this organization cash flow technique based on Mike Michalowicz’s bestselling book called Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine. Additionally, her firm offers group training and one-to-one consulting helping organizations reach their financial goals including family- and women-owned businesses and nonprofits.
Denise’s accomplished career has spanned a wide array of industries and organizations, blending Big Four KPMG International Public Accounting, Fortune 500, entrepreneurial, philanthropic, and personal finances hand-on experiences. Denise is a graduate of nationally ranked Auburn University’s Harbert Business School with a BSBA in Accounting.  Denise, active in professional and community volunteer roles, comes highly recommended as a professional who guides others towards stable cash flow management and finances. Currently, she serves on the Georgia Society of CPAs Statewide Leadership Council, Auburn University Women’s Philanthropy Board Executive Committee and is a Financial Executives Networking Group (FENG) active member. Her husband and she live in the Newnan, GA area close to her Grandparent’s former farm. She is also a Master Gardener Extension Volunteer.
 

This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.

All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Hosting Center: UGA Small Business Development Center in Athens
Contact Carla Turner at [email protected] or call 706-542-7436