Maybe if you’re selling gumballs, but almost every other business requires a funnel approach. In this Marketing Monday webinar, Moira Vetter, CEO of Modo Modo Agency will discuss what a funnel is, what the stages of consideration and purchase are, and how to ensure you have all the types of marketing content you need to win the business every time.
Monday, January 26, 2026
10:00 AM to 11:00 AM
The more you learn, the more you save! Buy 3 or more Marketing Monday courses & receive 25% off your order!
This is a Zoom webinar. Upon registration, you will receive your Zoom link via email.
Moira Vetter is the Founder & CEO of Modo Modo Agency, a 6-time Inc. 5000 company, a 2025 Women President’s Organization Top 50 Fastest Growing businesses, and a 2025 Chief Marketer Agency of the Year. Over three decades, Moira has fostered brand leadership and growth in hundreds of corporations from Fortune 10 Global Brands to hypergrowth mid-market companies. An author, former Forbes contributor, mentor, and speaker, she received the 2023 American Marketing Association Atlanta Lifetime Achievement Award and the 2022 NAWBO Woman Business Owner of the Year. She is committed beyond business, serving on the executive boards of KSU, AMA Atlanta, GSU Marketing Roundtable, the Campbell-Stone Retirement, and was named a 2023 and 2025 Leader in Corporate Citizenship. She is particularly committed to youth and education working closely with Kennesaw State University, Georgia State University, Georgia Tech, Emory University, Miami Ad School and has supported several independent schools with mentoring and marketing.
This program is funded through a cooperative agreement with the U.S. Small Business Administration and is supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.
All programs are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is funded through a cooperative agreement with the U.S. Small Business Administration.
All SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
The UGA SBDC is an accredited member of America’s SBDC.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
