0732-001 GWI Increase Sales with High Impact E-Mail Marketing and CRM Tools

Increase Sales with High Impact E-Mail Marketing and CRM Tools

DATE
Thursday, July 31st
COST
$ 49.00
FORMAT
In Person
TOPIC
Marketing

ABOUT THIS PROGRAM

Unlock the power of smarter marketing with this dynamic in-person workshop designed specifically for small business owners and marketers.

Discover best practices that drive higher sales and profitability, explore performance metrics that maximize ROI, and gain insight into the most effective and affordable tools for email marketing and customer relationship management tailored to meet the unique needs of small businesses.

this program is not longer available

The image features a conceptual representation of email marketing and its connection to revenue generation. A white envelope with a red notification badge sits in the center, symbolizing an email or email campaign. Emerging from the envelope is a large green dollar sign, highlighting the financial value or return on investment from effective email marketing. The background is a vibrant digital blue with floating envelope icons and circular lines, giving the impression of motion and digital communication. The overall design conveys the message that email marketing can lead to financial growth or business success.

LEARN HOW TO:

  • Segment your customer base for more targeted and effective email marketing campaigns
  • Apply email marketing best practices and measure performance results
  • Navigate data management regulations and ensure compliance with email solicitation laws, including double opt-in requirements
  • Leverage customer relationship management (CRM) tools to build stronger, more personalized customer connections
  • Integrate marketing automation and AI to streamline outreach and enhance engagement

PROGRAM DETAILS

Thursday, July 31, 2025
9:00 AM to 11:30 AM

Cost: $49.00
UGA Gwinnett Campus
2530 Sever Road NW
Lawrenceville, GA
30043

PROGRAM INSTRUCTORS

John Stowell

John Stowell, a Business Consultant at the UGA SBDC in Gwinnett, is a twenty plus year brand marketer and has launched multiple brands and products. He spent 15 years with Coca-Cola in brand and new product marketing, launching the Gold Peak Iced Tea brand from scratch (now $1 Billion in revenue) and earned a digital marketing certificate from the American Marketing Association. John earned his MBA from UNC Chapel Hill and DBA from Georgia State University.

Hosting Center: UGA Small Business Development Center in Gwinnett
A Public Service and Outreach unit of the University of Georgia, funded through a cooperative agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Helen Sutherland at [email protected] or 678-985-6820