In fact, 92% of new business comes directly from word of mouth. Instead of just hoping people will talk about your business, this course will empower you with proven PR strategies to actively shape and amplify your reputation.
Using the Reputation Matrix Method, you'll learn how to: turn passive word of mouth into an intentional marketing tool, increase your credibility in the community and online, and leverage PR strategies that build a reputation money can’t buy.
Thursday, March 13, 2025
10:00 AM to 11:00 AM
Marjorie Young is the founder of Carriage Trade Public Relations® Inc., Savannah’s first PR firm to embrace online PR. Recognized as Small Business of the Year (2013) and Entrepreneur of the Year (2006), she’s a certified crisis communications expert and past chair of multiple business organizations. Author of the “Reputation Matrix,” she leads PR bootcamps and hosts "Open for Business" on SGTV. Marjorie also founded COMMUNITY HEADLINES™, a local newswire service. A University of Maryland journalism graduate, she is deeply involved in Savannah’s business and nonprofit communities.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762