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0673-001 GWI Market Research Toolkit

Market Research Toolkit

DATE
Friday, April 4th
COST
$ 39.00
FORMAT
Webinar
TOPIC
Managing a Business

ABOUT THIS PROGRAM

Discover the "how-to" aspects of gaining access to the Georgia Galileo online library portal and the wide range of easy-to-access business research databases.
The databases available for free include: industry reports from IBIS World, consumer demographics by geography from PRIZM/Nielsen, consumer product and financial service trends from Mintel, and consumer buyer behavior from MRI Simmons. Applications or "use cases" for each of these research insights will be covered to bring the data to life and help you see how the data can be used for business and profit growth.
Register Now
Starts in 2 months!

LEARN HOW TO:

  • Easily access the Georgia business research databases through the Galileo online portal for business insights
  • Navigate among a wide variety of industry, marketing, demographic, consumer behavior and advertising databases
  • Apply the insights through the small business "use cases"

PROGRAM DETAILS

Friday, April 4, 2025
11:30 AM to 1:00 PM

Cost: $39.00
Webinar

This is a Zoom webinar. Upon registration, you will receive your Zoom link via email. 

Register Now

PROGRAM INSTRUCTORS

Charles Chrisman

Bio coming soon

John Stowell

John Stowell, a Business Consultant at the UGA SBDC in Gwinnett, is a twenty plus year brand marketer and has launched multiple brands and products. He spent 15 years with Coca-Cola in brand and new product marketing, launching the Gold Peak Iced Tea brand from scratch (now $1 Billion in revenue) and earned a digital marketing certificate from the American Marketing Association. John earned his MBA from UNC Chapel Hill and DBA from Georgia State University. 

Hosting Center: UGA Small Business Development Center in Gwinnett
A Public Service and Outreach unit of the University of Georgia, funded through a cooperative agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Helen Sutherland at [email protected] or 678-985-6820

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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CONTACT US

The University of Georgia
Small Business Development Center

382 East Broad Street
Athens, GA 30602-5412

P: (706) 542-2762

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