Learn the fundamentals of financial management with instruction on financial statements, financial analysis and cash flow management. Find out what the numbers really mean and start developing practical strategies for improving your company’s performance. Join Joe Zirkel, Business Consultant with the UGA Small Business Development Center at Kennesaw State, for an in-depth session designed to demystify the numbers that drive your success. Discussion includes:
Through this hands-on workshop, you'll gain practical tools and insights to evaluate your company’s financial health, develop strategies for improvement, and communicate performance effectively within your organization. Whether you're looking to stabilize, grow, or plan for the future, this class provides the knowledge you need to take control of your business finances.
Tuesday, December 9, 2025
9:00 AM to 11:00 AM
Joe Zirkel is a Business Consultant at UGA SBDC, Kennesaw State University, with 25+ years of diverse small business expertise. His journey commenced as an auditor in New York, evolving into VP roles in operations, finance, and small business lending in Atlanta. A Certified Management Accountant (CMA), Joe holds an EMBA from Kennesaw State University and a BA in Accounting from Hofstra University. His multifaceted experience spans accounting, manufacturing, operations, and lending, enriching his capacity to guide businesses effectively. With a solid educational foundation and hands-on industry acumen, Joe excels in driving growth and profitability for small enterprises.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
