Each week, the Maximum Marketing class will break down key marketing concepts that will help participants articulate their marketing strategy and build a plan for the new year. Participants will learn to define their brand, develop content for their customers, create and measure marketing campaigns, and delegate tasks. This class will combine theory with hands-on learning and encourage participants to utilize modern, everyday marketing tools such as Canva and Chat GPT.
This class is being offered at a discounted rate thanks to a grant from the Southwest Georgia Regional Commission and Georgia AIM.
Tuesday, January 28, 2025
11:30 AM to 2:00 PM
Tuesday, February 4, 2025
11:30 AM to 2:00 PM
Tuesday, February 18, 2025
11:30 AM to 2:00 PM
Tuesday, February 25, 2025
11:30 AM to 2:00 PM
Tuesday, March 4, 2025
11:30 AM to 2:00 PM
Nema Etheridge is the area director of the UGA SBDC in Albany. She joined the UGA SBDC with more than 15 years experience working with Georgia small businesses. Prior to joining the SBDC, she served as the marketing director for a Georgia-based coffee company that serves customers in wholesale, e-commerce and brick-and-mortar settings. She has worked in a variety of roles in small business, gaining experience in branding, communications, digital marketing, restaurant hospitality and management, sales, and strategic planning. She is a member of Les Dames d’Escoffier Atlanta, is fluent in French and speaks conversational Spanish.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
