This course will cover the three pillars of effective SEO, how to buy Google Ads using a primer on keywords and the Google Smart Ads Ai program, and how to set up a Google My Business Profile. The content is targeted to owners/operators to be able to do some of the basic digital marketing themselves, and also to effectively oversee a good value agency to do some of the more technical digital marketing tasks.
Use the Digital Marketing Funnel to strategically select which media are best for what you are trying to accomplish
Apply a segmentation method through Personas, and set SMART marketing objectives
Apply the EEAT method of Search engine optimization (SEO) to improve organic rankings and user experience
Buy Google Ads (promoted) using Google SMART AI program for brand impressions and leads
Find ROI measures for SEO and Google SMART Ads and fast interpretation, and how the SBDC help
Thursday, May 22, 2025
9:00 AM to 12:00 PM
John Stowell, a Business Consultant at the UGA SBDC in Gwinnett, is a twenty plus year brand marketer and has launched multiple brands and products. He spent 15 years with Coca-Cola in brand and new product marketing, launching the Gold Peak Iced Tea brand from scratch (now $1 Billion in revenue) and earned a digital marketing certificate from the American Marketing Association. John earned his MBA from UNC Chapel Hill and DBA from Georgia State University.
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The University of Georgia
Small Business Development Center
382 East Broad Street
Athens, GA 30602-5412
P: (706) 542-2762
