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0631-001 GWI Digital Marketing Essentials

Digital Marketing Essentials

DATE
Friday, November 22nd
COST
$ 49.00
FORMAT
In Person
TOPIC
Marketing

ABOUT THIS PROGRAM

Leverage digital marketing to attract customers and build your brand.

In this course, you will learn how to generate leads by targeting buyer personas and setting SMART objectives. Our instructors will guide you through social media best practices, with tips for better posts, higher follower engagement and higher brand impressions. An overview of search engine optimization will be shared to assist you in improving your website's organic rankings. How to use Google Smart Ads Artificial Intelligence (AI) will also be discussed to enable you to drive impressions and potential website conversions to leads or sales. Finally, the course will cover the relevant dashboards and fast data interpretation for optimization and higher ROI

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Starts in 4 weeks!

LEARN HOW TO:

  • Brand target personas, the digital marketing funnel and the role of Search Engine Optimization and Google Ads to generate website visits and leads
  • Use the best social media platforms for your brand and how to engage consumers for brand passion and conversion
  • Understand the basic concepts of search engine optimization and ranking higher in Google organic results
  • Understand Google Ads SMART AI and the basics of how to buy and monitor paid campaigns to generate leads
  • Gain a grasp of Google Ads and FB dashboard measures and be able to provide interpretation for optimization

PROGRAM DETAILS

Friday, November 22, 2024
9:00 AM to 12:00 PM

Cost: $49.00
UGA Gwinnett Campus
2530 Sever Road NW
Lawrenceville, GA
30043
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PROGRAM INSTRUCTORS

John Stowell

John Stowell, a Business Consultant at the UGA SBDC in Gwinnett, is a twenty plus year brand marketer and has launched multiple brands and products. He spent 15 years with Coca-Cola in brand and new product marketing, launching the Gold Peak Iced Tea brand from scratch (now $1 Billion in revenue) and earned a digital marketing certificate from the American Marketing Association. John earned his MBA from UNC Chapel Hill and DBA from Georgia State University. 

Hosting Center: UGA Small Business Development Center in Gwinnett
A Public Service and Outreach unit of the University of Georgia, funded through a cooperative agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Helen Sutherland at [email protected] or 678-985-6820

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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CONTACT US

The University of Georgia
Small Business Development Center

382 East Broad Street
Athens, GA 30602-5412

P: (706) 542-2762

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